Bluespresso, Authorised Lavazza Dealer
Lavazza Punti
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- LAVAZZAFoodservice
- Coffee
- Machines
- Condiments
- Tea
- Disposables
- Cleaning products
- Barista Tools
- Collections
- en
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When chef and owner Michiel Deenik launched restaurant Visaandeschelde over 23 years ago, this came to be regarded as the starting gun for a successful journey to the culinary elite. Since then, Deenik, like the restaurant, has become a household name in Amsterdam. Besides cooking, the chef has a passion for travel. Two loves that he combined in 2019 to create The Traveller, a colourful restaurant with a melting pot of flavours. ‘Lavazza, the coffee 'with a story', fits that perfectly’, says Deenik.
Deenik flew around the world, collecting the most exciting flavours from a diversity of cuisines in the meantime. Deenik recounts: ‘I have been travelling almost all my life and always took recipes from everywhere. From Asia, South America, Africa... They are happy areas, with even-keeled markets, colourful people and spices. I wanted to convey that melting pot of flavours and cultures. For example, in the interior, where souvenirs play a big role, but also in the kitchen.’ All the physical and mental baggage has been forged together into a large, colourful restaurant serving worldly dishes, traditional but with a modern twist. The Traveller.
Deenik found a good partner for coffee in Lavazza, which he has also collaborated with for years through his other businesses. ‘They really helped us a lot with the start-up, going the extra mile. Besides, the brand is a good fit for us. It is a colourful coffee with wonderful stories. A coffee, like a dish, comes alive when you tell something interesting about it. For example, we now serve coffee from Colombia, the ¡Tierra! Colombia. This is produced sustainably, with an eye for the welfare of coffee farmers affected by the FARC conflict. That appeals to guests. Thus, each coffee has its own fascinating story. Lavazza pulls out all the stops to get the story across: from matching tableware for each coffee to saucer cards with background information. Perhaps from time to time we will also choose a different coffee from yet another country. For variety.’
You can tell a lot, provided that words are followed up by action. In 2004, Lavazza established a non-profit organisation, the Lavazza Foundation. There are now 31 projects in 19 countries, distributed among 30,000 coffee growers. Under the motto: better coffee, better life. Coffee is a natural product. We want to not only take, but also give back. Deenik: ‘You also have to have a story to tell. The story behind it, about the country of origin, the exclusive bean, the sustainability. In the end, we prefer guests to order a second cup. Drinking coffee should be an experience!’
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