Log in to see your balance. Not yet joined our savings programme? Read more below.
In the age of AI, Lavazza introduces Luigi: a cute robot that reminds us that it's fun that makes us human. What makes us human? Find out who has joined us in celebrating the pleasure of coffee.
As you can see, it is our ability to feel and express pleasure that makes us human!
Luigi is a cute coffee delivery man at the office who witnesses the joy of life of the Dolce Vita every day, an attitude and taste that inspires the whole world. Thanks to Lavazza coffee, he brings pleasure to his human colleagues who dream of tasting it too. We believe that a cup of coffee is much more than a drink: it is a time to recharge, to share with loved ones. It is synonymous with pleasure. Luigi's biggest dream is to taste our coffee and feel the same pleasure, but he can't do that. That's why he plays together with comedians and Hollywood stars, Steve Carell and John Krasinski. Together on stage they enjoy a delicious Lavazza coffee break with Luigi, who add a touch of humor and warmth to our story!
