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Care, craftsmanship and sustainability. At Lavazza, we believe that good coffee comes from the combination of these elements. That is why we created Coffee Defenders: a community of baristas and coffee lovers who want to support farmers and spread good coffee culture, in the name of sustainability. You can do much more than serve coffee, you can be part of change. Help promote a sustainable coffee culture for a better future. Join Lavazza Coffee Defenders!
The programme supports sustainability projects that help farmers increase the quality of their crops and yields.
The programme supports baristi with materials and training to improve their professional role and guest experience.
The programme focuses on education/storytelling to guests, who are increasingly interested in where coffee comes from and …
JOIN COFFEE DEFENDERS
Via La Reserva de ¡Tierra! Coffee Defenders are directly funding the Lavazza Foundation's sustainability projects that help farmers increase the quality of their harvest and support baristas with dedicated materials and training programmes to enhance their professional role and improve the coffee experience catering guests. Join Lavazza Coffee Defenders and help out.
Become a Coffee DefenderTo promote a culture of good and sustainable coffee, it is important to let hospitality guests experience the story behind the cup of coffee. As a Coffee Defender, you will receive training and a visibility kit to help spread and reinforce the message about sustainability and quality applications.
Better coffee means a better life and a better future. Good coffee is the result of effective, sustainable practices throughout the value chain. That's why we work every day to create a better product and a better coffee experience. See the Manifesto.
And you will always be the first to know about new coffee products, inspiration, giveaways and offers.