• LAVAZZAFoodservice
  • Coffee
  • Machines
  • Condiments
  • Tea
  • Disposables
  • Cleaning products
  • Barista Tools
  • Collections

Coffee Defenders

How coffee became the symbol of change

Coffee Defenders

Johana lost everything during armed conflict with FARC guerrillas

Coffee Defenders

A path from coca to coffee, a documentary by Lavazza

    Coffee Defenders: From Coca to Coffee

    Coffee Defenders: a path from coca to coffee is a documentary film directed by Oscar Ruiz Navia and promoted by Lavazza. It tells the story of the Meta Colombia region, full of coca plantations, where coffee has become the symbol of change in the country. The coffee growing in Meta is tangible evidence of change after years of conflict between the Colombian government and the FARC. A proof that deserves protection. Lavazza transforms coca plants grown in Colombia into coffee plants. Find out how on Amazon Prime Video.

    Coffee Defender

    Meet Johana

    Johana, the protagonist of Lavazza's film, is a young Colombian woman who lost everything during the armed conflict with the FARC guerrillas, but managed to regain control of her own life and that of her six children. Journalist Alexandra Roca helps Johana tell her story.

    ¡Tierra! projects

    Thanks to the Coffee Defenders ¡Tierra! projects, led by Lavazza Foundation, coffee farmers' living conditions have improved while respecting the environment. Today, Lavazza offers a premium range of ¡Tierra! products sourced from 100% sustainable farms within various communities in Colombia, Honduras, Peru, Brazil, Tanzania, India, Ethiopia and Vietnam.

    Discover the ¡Tierra! range

    Lavazza Foundation

    The Lavazza Foundation promotes and funds international sustainability projects in coffee-growing countries. Since 2015, the Lavazza Foundation, together with Carcafé Ltda, has been working in the Meta region, Johana's homeland, with sustainable development projects that have rebuilt coffee plantations, invested in infrastructure and implemented training sessions to help farmers return to this region and Restore once-lost lives. Find out more about the Lavazza Foundation and all its sustainability and social responsibility activities.

    ¡Tierra! coffee beans

    Lavazza Tierra Colombia-1-zak-web.png

    ¡Tierra! Colombia 1 bag

    34,03

    Selection-1zak-web.png

    ¡Tierra! Selection 1 bag

    33,66

    Brasile-web.png

    ¡Tierra! Brasil 100% Arabica 1 bag

    34,03

    Subscribe to the newsletter

    And you are always the first to know about new coffee products, inspiration and offers.