It is the people - from our employees to farm workers, sellers, buyers and customers – who are all at the heart of our success. Ensuring that everyone working with Lavazza Group receives equal care and opportunities is essential to our business ethos and commitments. Empowering women throughout the value chain is also a top priority, given that women's participation is fundamental in the coffee industry.

At Lavazza, we are directly and indirectly responsible for the social and economic well-being of thousands of people around the world. Through various initiatives, we promote sustainable economic growth and a safe working environment while preserving the rights, health and development of all.

We are committed to coffee production using renewable resources and the circular economy to reduce its impact. As a leading coffee company, Lavazza Group is involved in the entire supply chain - from buying coffee, to roasting, packaging, distributing and selling it in more than 140 countries. That means we can influence the whole chain, on both the production and the consumption side. By reaching consumers through our brand, we can encourage more socially responsible behaviour from plant to cup.

We strive every day to reduce climate impact and promote a circular economy. Our business depends on a high-quality, consistent supply of coffee, a crop affected by climate change. To ensure a sustainable future for Lavazza - and for coffee-producing communities - we support scientific research and by working with producers to provide training and knowledge sharing that will help them successfully navigate changing climate conditions and adapt to new weather patterns.

To make progress towards achieving the goals, we must all first understand what the goals are, why they matter and how they can contribute to achieving them. Lavazza Group has developed Goal Zero to raise awareness and engage our audience. Lavazza Group worked on Goal Zero and set up a complete awareness campaign targeting all our relevant stakeholders. We take a different approach for each group, combining strategies and tools such as art and campaigns to educate and engage people. Our aim is to change attitudes, change habits and build momentum to fulfil our sustainability commitments.